Black Seattle-Vocalist Performs First-Ever Nordstrom Commissioned Holiday Song

The electrifying voice behind Nordstrom’s first-ever commissioned vacation tune is self-proclaimed anthem artist Shaina Shepherd.

On Dec. 3, Shepherd opened for John Legend at A Legendary Vacation: Nordstrom Presents John Legend in Live performance at NYC Flagship, reportedly with a surprising leather-based ensemble paired with an Alexander McQueen Anemone Print Faille Costume.

In accordance with Freak Out Data, Shepherd’s “dynamic vocal combines the ability of theater with the tender introspection of American people music in a dedication to each tune, story, and notice being actual, uncooked and current.” 

Nordstrom commissioned the tune as a part of its Make Merry vacation marketing campaign. It was launched in November with Sub Pop data. This marks the primary time {that a} tune accompanies Nordstrom’s always-anticipated vacation marketing campaign. “We consider this music conveys the convenience and calm of how Nordstrom could make you’re feeling by caring for you, appreciating you, serving to to make you’re feeling good,” said a press launch. 

Impressed by Nina Simone’s dedication to representing the instances, Shepherd deliberately interprets pivotal moments in human historical past by way of heartfelt tales of affection, loss, and private energy. 

When describing her expertise, Shepherd reminisces about what it was like throughout Christmas time at Nordstrom as a baby. She shares, “In Seattle, they’ve this very epic and iconic arrange yearly, and I might go there simply to see Santa Claus after I was visiting my mother.” As an grownup, she grew to become intrigued in shopping for good issues for herself. She stated, “Nordstrom is the place if I wish to really feel fairly and exquisite, I’m going get one thing particular.”

Shepherd is dedicated to highlighting the ability of music to encourage togetherness with this dynamic partnership with Nordstrom.

“I’m honored, and furthermore, I really feel galvanized,” she says. “I actually need it [the song] to achieve success. I would like this to be a program that helps different artists like myself as a result of Seattle’s a tough place to achieve folks, you realize? It’s actually these larger voices, companies, and corporations which have nice attain outdoors of town. So for Nordstrom to work with me and see one thing in my artwork that they thinks aligns with their model — I’m simply trying ahead for the following individual to come back up and do that work,” Shepherd said.

The marketing campaign will assist absolutely fund assets for girls of shade like Sheperd to pursue their desires in music. 

All proceeds from the electrifying tune will profit Africatown Seattle and will be discovered on digital platforms.